Business Studies Multiple Choice Question – 4 July 2021

Retailer Alex International offers free tasting of food and drink products to its customers every day.

The MOST LIKELY reason for offering free samples to customers is?

Select ONE answer:

1. to identify potential bias
2. to encourage a purchase
3. to measure market size
4. to increase product safety

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Not correct
2. Correct – Definition of free samples: small amounts of a product given to consumers without charge.  Alex offers free samples every day as an incentive to its customers to taste products they may not have tried before. Customers may like the sample products offered, leading to regular purchases, product loyalty and increased sales.
3. Not correct
4. Not correct

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