Business Studies Multiple Choice Question – 6 July 2021

In October 2014, Apple announced that it was no longer going to manufacture and sell its sixth-generation iPod Classic MP3 player. 

The most likely reason for this decision is?

Select ONE answer:

1. environmental considerationsthe iPod Classic was not a well-known product
2. very high profit margins from the iPod Classic
3. less competition from other MP3 players in the market
4. the end of the iPod Classic’s product life cycle

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 4

1. Not correct
2. Not correct
3. Not correct
4. Correct – Definition of product life cycle e.g. the different stages a product passes through from introduction to withdrawal or eventual demise.  The iPod Classic has already been extended 6 times and had declining revenue & sales.  The IPod cannot be extended again in a profitable way so is no longer being manufactured.

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