Business Studies Multiple Choice Question – 10 July 2021

Nando’s is a high street fast food chain with over 300 restaurants in the UK. Only a few of these restaurants serve Halal chicken.

This is an example of?

Select ONE answer:

1. niche marketing
2. social media marketing
3. mass marketing
4. viral marketing

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 1

1. Correct – Definition of design mix e.g. the combination of function, aesthetics and economic manufacture in the overall design.  Economic manufacture is concerned with how cheaply the cola can be made.  Tesco need to make the cola Correct – Definition of niche marketing e.g. selling to a small section/sub-section of market with distinct features.  In this case selling food which is targeting Muslim customers/customers who only eat Halal chicken.  Sales may increase for Nando’s because they are providing for specific needs of some of its customers.
2. Not correct – is wrong because this when a business uses social networks to advertise its products rather than selling to just one group of customers
3. Not correct – is wrong because mass marketing would be aimed at the whole of the population and this is only aimed at people who eat Halal chicken
4. Not correct – is wrong because this involves spreading Nando’s name via the internet to other customers rather than providing a type of chicken product

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