Business Studies Multiple Choice Question – 31 January 2022

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

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The Big Adventure Company offers a range of niche holidays, such as walking Cannock Chase and climbing Pudding Hill.

Which one of the following would be the most appropriate marketing strategy for The Big Adventure Company to use?

Select ONE answer:

  1. Penetration pricing
  2. Specialist magazines
  3. Special offers
  4. National television

Show the workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Business Studies KS4 & KS5 classes

The answer is 2

  1. Not correct – because penetration pricing would not be needed as there is less competition and demand is likely to be price inelastic.
  2. Correct – A niche market is a small part of the overall market that has certain special characteristics or marketing strategies e.g. the combination of the 4Ps used to promote the product to the target market to achieve their goals. The Big Adventure Company only offers a small range of holidays and is not targeting the mass holiday market so focuses on specific types of holidays. Specialist magazines will be read by the target market and therefore provide the most effective means of communication.
  3. Not correct – because special offers are unlikely to be used as the product is more important than the price.
  4. Not correct – because the cost would be prohibitive for a small company and is more suitable for a mass market.

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Business Studies Multiple Choice Question – 30 January 2022

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

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In May December 2021, The New Little Fawn announced it would recruit 30 new members of staff.

This will widen the span of control of its existing managers.

What would be one benefit to The New Little Fawn of a wider span of control?

Select ONE answer:

  1. It can provide more management positions
  2. Managers will have more time to supervise each employee
  3. The organisational structure will remain the same
  4. It will be easier to control a greater number of employees

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 3

  1. Not correct – because there will be fewer management positions as no additional managers are being employed.
  2. Not correct – because an increased span of control means managers have less time with each employee.
  3. Correct – Definition of span of control e.g. the number of employees under a manager’s direct control or definition of organisational structure e.g. the number of layers in the business or definition of wider span of control e.g. managers will have more employees to control/supervise. Although more employees have been recruited there has been no change to the number of layers within the organisational structure. This will increase output without increasing layers/overheads
  4. Not correct – because it will be more difficult to control the increased number of employees because the number of managers has not increased.

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Business Studies Multiple Choice Question – 29 January 2022

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

woman draw a light bulb in white board
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Staffordshire fashion designer, Bob Smith, produces ONE-OFF designs of clothing for fashion shows, films, celebrities and Rock stars.

Which aspect of the design mix would be the most important for his ONE-OFF designs?

Select ONE answer:

  1. Efficiency
  2. Aesthetics
  3. Economic manufacture
  4. Function

Show the workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Business Studies KS4 & KS5 classes

The answer is 2

  1. Not correct – because Bob is making one-off clothing so will not be concerned over how quickly he produces each piece of clothing.
  2. Correct – Design Mix refers to the proportions in which the function, aesthetics and economic manufacture are combined in the overall design. As a designer, Bob will be more concerned with how the clothing looks (i.e. the aesthetic aspect of the design mix). Often catwalk designs sell because of what they look like rather than the function or price of the clothing.
  3. Not correct – because economic manufacture is concerned with how cheaply a product can be made for and designer clothes have high price tags and one-off consumers are not mainly concerned with low prices.
  4. Not correct – because designer clothes are not made for everyday wear (i.e. functional).

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Business Studies Multiple Choice Question – 28 January 2022

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

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Bubbly Drinks manufactures a wide range of fizzy drinks that are sold around Staffordshire.

Its most popular drink is still the original Bitter Lemonade, which is a cash cow.

A cash cow is important to Bubbly Drinks because it?

Select ONE answer:

  1. generates a significant amount of revenue
  2. is new on the market
  3. has a high market share and a high rate of growth
  4. generates all of Bubbly Drink’s profits

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 1

  1. Correct – Cash cows are mature products with a high but stable market share/low growth. Cash cows are important because they can be ‘milked’ for cash/revenue. Bubbly Drinks bring out new flavours of fizzy drinks every year and their development is funded by the profits from the cash cow.
  2. Not correct – products which are new on the market are called question marks/problem child and it is uncertain as to how successful they will be.
  3. Not correct – cash cows do not have a high rate of growth as their growth tends to be slow and steady over time.
  4. Not correct – cash cows do not generate all the profits for a business and star products such as Ginger Beer/other Bubbly Drinks drinks can also generate a significant amount of profit.

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Business Studies Multiple Choice Question – 27 January 2022

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

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Stafford Insurance operate a TQM system called KnottedQUALITY that focuses on high customer service throughout all of its insurance operations.

The use of TQM at Stafford Insurance is MOST LIKELY to lead to an increase in?

Select ONE answer:

  1. labour turnover
  2. lead times
  3. wastage levels
  4. repeat purchases

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 4

  1. Not correct – labour turnover is likely to fall as employees are more motivated by the use of TQM as they are taking responsibility for the work.
  2. Not correct – there should be shorter processing of claims due to increased efficiency from use of TQM .
  3. Not correct – wastage levels are likely to decrease as there is a right first time culture with TQM, so employees will make less mistakes .
  4. Correct – TQM is when all employees are involved in quality control and take responsibility for the work. TQM at Stafford Insurance will encourage their employees to ensure the highest customer service through its KnottedQUALITY system. This is likely to lead to satisfied customers who will continue to use Stafford Insurance because of the high quality of customer service.

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