Business Studies Multiple Choice Question – 23 April 2022

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Business Studies
Photo by Andrea Piacquadio on Pexels.com

Electromac manufactures a wide range of fitness accessories.

In 2021 it launched its latest product, The LittleKen.

This has been described as being a question mark/problem child.

In the Boston Matrix a question mark/problem child is?

Select ONE answer:

  1. generates all of Fitbit’s profits
  2. has a high market share
  3. has potential for growth
  4. should no longer be produced

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 3

  1. Not correct – The LittleKen is only one of ElectroMac’s wide range of fitness accessories which will also generate profits.
  2. Not correct – A question marks/problem child do not have a high market share unlike cash cows and stars.
  3. Correct – A question mark/problem child e.g. are new products with a low share of a high growth market. The LittleKen is a new fitness product and has just been launched in to the market. It may or may not be able to survive/compete in the market.
  4. Not correct – The LittleKen is a new product and has a potential for high growth unlike dogs.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Author: stuart001uk2014

Referral marketing, business, economics and accounting s​pecialist & corporate mentor

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: