Business Studies Multiple Choice Question – 23 April 2022

Electromac manufactures a wide range of fitness accessories.

In 2021 it launched its latest product, The LittleKen.

This has been described as being a question mark/problem child.

In the Boston Matrix a question mark/problem child is?

Select ONE answer:

1. generates all of Fitbit’s profits
2. has a high market share
3. has potential for growth
4. should no longer be produced

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 3

1. Not correct – The LittleKen is only one of ElectroMac’s wide range of fitness accessories which will also generate profits.
2. Not correct – A question marks/problem child do not have a high market share unlike cash cows and stars.
3. Correct – A question mark/problem child e.g. are new products with a low share of a high growth market. The LittleKen is a new fitness product and has just been launched in to the market. It may or may not be able to survive/compete in the market.
4. Not correct – The LittleKen is a new product and has a potential for high growth unlike dogs.

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