The number of people aged under 30 in Ruritania is increasing each year.
Mumthings plc, a retailer of products for babies and children, is opening new stores in Ruritania.
Which one of the following factors is most likely to have influenced this decision by Mumthings plc?
Select ONE answer
- E-commerce
- Demographic
- Ethical
- Environmental
Show the workings to arrive at your answer, and explain and justify your reasons:
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This multiple-choice question is suitable for Business Studies KS4 & KS5 classes
The answer is 2
- Not correct – e-commerce would not require Mumthings to open new stores in Ruritania.
- Correct – Demographics refers to changes in and the structure of the population. The under 30 population are more likely to have babies and buy Mumthings’s products. This increasing demand comes from demographic change and suggests a growing market for Mumthings.
- Not correct – ethical factors concern the way Mumthings runs its business, not whether they open stores.
- Not correct – environmental factors would influence the way Mumthings build and operate new stores in Ruritania, not whether they open new stores.
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