Business Studies Multiple Choice Question – 21 December 2022

Alex’s Brew is a UK coffee shop chain based in Staffordshire, with over 50 branches in the local area.

In recent years it has opened 10 tea shops in Staffordshire to appeal to its existing Staffordshire customers.

According to Ansoff’s matrix this is an example of what activity?

Select ONE answer:

1. diversification.
2. market development.
3. market penetration.
4. product development.

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 4

1. Not correct
2. Not correct
3. Not correct
4. Correct

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