Tag: AQA

Lucy’s website, a company that builds web applications, adopts flexible employment practices such as employees choosing their own working hours, lunchtimes and holidays. 

This is most likely to lead to a decrease in?

Select ONE answer:

1. empowerment
2. motivation
3. productivity
4. labour turnover

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 4

1. Not correct – is wrong because employees are more empowered as flexible employment gives employees more control or responsibility.
2. Not correct – is wrong because motivation is likely to increase because employees have more choice over working conditions 
3. Not correct – is wrong because productivity is likely to increase because employees will work harder when they are given more flexibility over their working conditions
4. Correct – Definition of labour turnover e.g. the proportion of a workforce who leave within a year.  Lucy’s Employees may feel  more valued; happier; or more motivated.  Which would therefore reduce the number of employees who choose to leave Lucy’s company

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Nando’s is a high street fast food chain with over 300 restaurants in the UK. Only a few of these restaurants serve Halal chicken.

This is an example of?

Select ONE answer:

1. niche marketing
2. social media marketing
3. mass marketing
4. viral marketing

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 1

1. Correct – Definition of design mix e.g. the combination of function, aesthetics and economic manufacture in the overall design.  Economic manufacture is concerned with how cheaply the cola can be made.  Tesco need to make the cola Correct – Definition of niche marketing e.g. selling to a small section/sub-section of market with distinct features.  In this case selling food which is targeting Muslim customers/customers who only eat Halal chicken.  Sales may increase for Nando’s because they are providing for specific needs of some of its customers.
2. Not correct – is wrong because this when a business uses social networks to advertise its products rather than selling to just one group of customers
3. Not correct – is wrong because mass marketing would be aimed at the whole of the population and this is only aimed at people who eat Halal chicken
4. Not correct – is wrong because this involves spreading Nando’s name via the internet to other customers rather than providing a type of chicken product

This work is licensed under a Creative Commons Attribution 4.0 International License.