Tag: Business Studies

The Boston Matrix is an example of?

Select ONE answer:

1. Productivity analysis
2. Promotional pricing
3. Segmentation analysis
4. Market research
5. Product portfolio analysis

What is meant by a market segment?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – Like Ansoff’s matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by a large US consulting group called Boston Consulting and is an approach to product portfolio planning. It has two determining aspects namely relative market share (which is relative to your competition) and market growth.

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A “Question Mark” product in the Boston Matrix has?

Select ONE answer:

1. Low sales in a slow-growth market
2. Low sales in a high-growth market
3. High sales in a slow-growth market
4. High sales in a high-growth market
5. is a mature product

Identify and give an example of ONE high-growth and ONE mature market you have seen recently:……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – A Question Mark has a low market share or sales in a fast-growing market. Whilst this type of product is likely to generate some revenue it may not be enough to sustain rapid growth and it may become a net consumer of cash as it struggles to retain its market share.

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Attempts to prevent the sales of a product from declining are called?

Select ONE answer:

1. Extrapolation strategies
2. Extension strategies
3. Expulsion strategies
4. Extensive strategies
5. Excellent strategies

Give THREE example of this strategy you have seen recently:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – An extension strategy is a practice used by businesses to increase the market share for a given product or service in order to keep it in the maturity phase of the marketing product lifecycle rather than see it going into decline.

This work is licensed under a Creative Commons Attribution 4.0 International License.

The Boston Matrix…?

Select ONE answer:

1. Measures the sales of one product over time
2. Measures the cash-flow position of a firm over time
3. Shows the profits of one company relative to others
4. Shows the position of a firm’s products in terms of market share and market growth
5. Forecasts the sales of a firm’s product

How is the Boston Matrix used in marketing planning?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Like Ansoff’s matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by a large US consulting group called Boston Consulting and is an approach to product portfolio planning. It has two determining aspects namely relative market share (which is relative to your competition) and market growth.

This work is licensed under a Creative Commons Attribution 4.0 International License.