Tag: Business Studies

Which ONE of the following is NOT in the marketing mix?

Select ONE answer:

1. Priorities
2. Product
3. Place
4. Price
5. Promotion

What is meant by an integrated marketing mix:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – The marketing mix is made up of Product, Place, Price and Promotion

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Which one of the following is NOT a category of product in the Boston Matrix?

Select ONE answer:

1. Cash cow
2. Big pig
3. Star
4. Dog
5. Question mark

Choose TWO of the categories in the Boston Matrix and give two real-life examples of a product in each category:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – The other 4 choices are part of the Boston Matrix.

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A leading brand has 25% share of a £240,000 market. What are its sales worth? Select ONE answer:

1. £240,000
2. £30,000
3. £300,000
4. £60,000
5. £6,000

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – £60,000 ie £240,000 * 0.25

This work is licensed under a Creative Commons Attribution 4.0 International License.