Business Studies Multiple Choice Question – 3 September 2017

Market share measures?

Select ONE answer:

Total Sales
Total Revenue
Sales of one brand compared to total market sales
Sales of all brands compared to total market sales
Profits of one brand compared to total market sales

Explain one possible benefit of producing a business plan for potential investors:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – A company’s market share is its sales of its brands measured as a percentage of an industry’s total revenues. Determine a company’s market share by dividing its total sales or revenues by the industry’s total sales over a set period of time. Use this measure to get a general idea of the size of a company relative to the industry.

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