Business Studies Multiple Choice Question – 6 September 2017

Secondary market research involves?

Select ONE answer:

  1. Field research
  2. Focus groups
  3. Collecting new data
  4. Using data already gathered
  5. Using surveys

Give ONE example of the type of data that would be gathered via secondary research rather than primary research. Explain why:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Secondary Market Research’s definition: Market research that’s already compiled and organised for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.

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