Day: September 4, 2017

Primary market research is?

Select ONE answer:

Is known as desk research
Uses data already gathered
Uses data gathered by the government
Uses data gathered for the first time
Is free

State ONE situation when primary research would have to be used:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Primary research involves the collection of original primary data.  It can be accomplished through various methods, including questionnaires and telephone interviews in market research, or experiments and direct observations in the physical sciences, among others.

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