A focus group is used in?
Select ONE answer:
- Qualitative market research
- Quantitative market research
- Quotient market research
- Market de-segmentation
- Secondary market research
What might a market research company use a focus group for:
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This is multiple choice question is suitable for Business Studies KS5 classes.
The answer is 1 – It is a form of qualitative research consisting of interviews in which a group of people is asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
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