Chris wants to set up a business fitting kitchens and looks in the Yellow Pages to see what other businesses offer similar services in the area?
Which ONE of the following is a type of primary market research?
Select ONE answer:
- Conducting a survey
- Reviewing the Yellow Pages
- Analysing past sales figures of other businesses
- Reading market reports
- Consulting local newspapers
What are the 3 main ways a business can conduct primary market research? Explain you answers:
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This is multiple choice question is suitable for Business Studies KS4 classes.
The answer is 1 – Primary research involves the collection of original primary data. It can be accomplished through various methods, including focus groups, questionnaires and telephone interviews in market research.

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