Business Studies Multiple Choice Question – 22 September 2017

Which ONE of the following are the benefits of conducting secondary research instead of primary market research?

Select ONE answer:

1. It is less time consuming
2. It adds value to products
3. It offers a limited range of information
4. It is more specific to the target market
5. It will lower the costs of production

What another advantage can you explain as being an advantage of conducting secondary research instead of primary market research?
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This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 1 – Secondary research (also known as desk research) involves the summary, review, collation and/or synthesis of existing sources of information and research such as Yellow Pages, and as such can be done very quickly.

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