According to research, 57% of UK consumers would consider changing insurance providers in the next 12 months.
The underlying assumptions of rational decision making are that:
Select ONE answer:
- consumers aim to maximise utility and firms aim to minimise profits
- consumers aim to minimise utility and firms aim to maximise profits
- consumers aim to maximise utility and firms aim to maximise costs
- consumers aim to minimise utility and firms aim to minimise costs
- consumers aim to maximise utility and firms aim to maximise profits
Explain one possible reason why 43% of consumers in the UK would not consider changing insurance providers, even though they may be offered lower prices by other insurance providers:
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This is multiple choice question is suitable for Economics KS5 classes.
The answer is 5 – Typically we assume that when making decisions people aim to maximise their own welfare, and firms aim to maximise profits for its owners.

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