Month: October 2017

Which ONE of the following is NOT an appropriate method of market research for a new small business?

Select ONE answer:

1. Counting for a day the number of customers that enter the shopping centre they want to locate in.
2. Employing a specialist market research company to carry out a face-to-face survey of 20,000 people
3. Using published government statistics about market trends in customer purchases
4. Asking customers to fill in a short questionnaire on their premises
5. Conducting an interview with a group of volunteer customers

Why is using published government statistics on market and consumer trends something all businesses should do in their research about business prospects?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 2 – The cost of carrying out a face-to-face survey of 20,000 people using a specialist market research company would be prohibitive for a new small business

This work is licensed under a Creative Commons Attribution 4.0 International License.

Jeremy runs Nolans, a car service centre in Leeds In the last 3 years his profit has fallen from £98,000 to £12,000. He is thinking of doing some primary market research to find out possible reasons for this. His aim is to collect some qualitative data from customers.

Which ONE of the following is an example of qualitative data for Jeremy?

Select ONE answer:

1. The number of car owner within a 5 mile radius of Nolans’s premises.
2. Information about the views of existing customers
3. The percentage decline in market share of his business in recent years
4. The current value of the market share of his business in the City of Leeds.
5. The number of car service centres in Yorkshire

Why would knowing the number of car owners within a specific radius of a business’s location be important information for a business to have?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 2 – The views of existing customers would provide qualitative data (opinions) not quantitative data (facts and numbers) as the other 4 options would do.

This work is licensed under a Creative Commons Attribution 4.0 International License.

Jeremy runs Nolans, a car service centre in Leeds In the last 3 years his profit has fallen from £98,000 to £12,000. He is thinking of doing some primary market research to find out possible reasons for this. His aim is to collect some qualitative data from customers.

Which ONE of the following is NOT an example of primary market research for Jeremy?

Select ONE answer:

1. Conducting a telephone survey of past customers
2. Asking existing customers to complete a feedback questionnaire
3. Setting up a customer suggestion box in the reception area
4. Searching the internet to find out the prices charged by competitors
5. Inviting customers to watch their cars being repaired and watching their reaction to the work

Why is surveying past customers an important way to generate qualitative data for a business?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 4 – Searching the internet to find out the prices charged by competitors is a forms of secondary research

This work is licensed under a Creative Commons Attribution 4.0 International License.

Which ONE of the following is MOST LIKELY NOT to be a customer need for someone buying a watch?

Select ONE answer:

1. Good product design
2. A fair price
3. Good product quality
4. Good customer service
5. Good cash flow

When one of these attributes- product design, price, product quality and customer service does a customer for an iPhone consider to be the most important and why?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 5 – Good cash flow is a need of the supplier not necessarily that of a customer buying a watch.

This work is licensed under a Creative Commons Attribution 4.0 International License.

Which ONE of the following is a type of primary market research?

Select ONE answer:

1. Government statistics
2. Newspaper articles
3. Survey of customers
4. Internet research
5. Analysing the financial statements of competitors

What other ways could a company conduct primary research?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 3 – The other options are forms of secondary research

This work is licensed under a Creative Commons Attribution 4.0 International License.