Business Studies Multiple Choice Question – 31 October 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Business Studies

Which ONE of the following is NOT an appropriate method of market research for a new small business?

Select ONE answer:

  1. Counting for a day the number of customers that enter the shopping centre they want to locate in.
  2. Employing a specialist market research company to carry out a face-to-face survey of 20,000 people
  3. Using published government statistics about market trends in customer purchases
  4. Asking customers to fill in a short questionnaire on their premises
  5. Conducting an interview with a group of volunteer customers

Why is using published government statistics on market and consumer trends something all businesses should do in their research about business prospects?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 2 – The cost of carrying out a face-to-face survey of 20,000 people using a specialist market research company would be prohibitive for a new small business

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Author: stuart001uk2014

Referral marketing, business, economics and accounting s​pecialist & corporate mentor

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