Business Studies Multiple Choice Question – 30 October 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Business Studies

Jeremy runs Nolans, a car service centre in Leeds In the last 3 years his profit has fallen from £98,000 to £12,000. He is thinking of doing some primary market research to find out possible reasons for this. His aim is to collect some qualitative data from customers.

Which ONE of the following is an example of qualitative data for Jeremy?

Select ONE answer:

  1. The number of car owner within a 5 mile radius of Nolans’s premises.
  2. Information about the views of existing customers
  3. The percentage decline in market share of his business in recent years
  4. The current value of the market share of his business in the City of Leeds.
  5. The number of car service centres in Yorkshire

Why would knowing the number of car owners within a specific radius of a business’s location be important information for a business to have?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 2 – The views of existing customers would provide qualitative data (opinions) not quantitative data (facts and numbers) as the other 4 options would do.

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Author: stuart001uk2014

Referral marketing, business, economics and accounting s​pecialist & corporate mentor

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