Business Studies Multiple Choice Question – 25 October 2020

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

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A firm only has the resources to introduce one new product to the market. The results of its market research survey are shown below.

  • 5% of women and 18% of men said they would consider buying the product.
  • Of these, 30% favoured the basic model and 70% favoured the advanced model.

Which one of the following does the market research suggest it would be best for the firm to do

Select ONE answer:

  1. Produce the advanced model and target men
  2. Produce the advanced model and target women
  3. Produce the basic model and target men
  4. Produce the basic model and target women

Show the workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Business Studies KS4 & KS3 classes

The answer is 1

  1. Correct
  2. Not correct
  3. Not correct
  4. Not correct

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