A firm only has the resources to introduce one new product to the market. The results of its market research survey are shown below.
- 5% of women and 18% of men said they would consider buying the product.
- Of these, 30% favoured the basic model and 70% favoured the advanced model.
Which one of the following does the market research suggest it would be best for the firm to do
Select ONE answer:
- Produce the advanced model and target men
- Produce the advanced model and target women
- Produce the basic model and target men
- Produce the basic model and target women
Show the workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple-choice question is suitable for Business Studies KS4 & KS3 classes
The answer is 1
- Correct
- Not correct
- Not correct
- Not correct
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