Royal gun maker Alex & Co is considering the market position of its newest range of sporting rifles.
Which of the following is a method of market positioning?
Select ONE answer:
- Market sampling
- Market mapping
- Product orientation
- Product range
Show the workings to arrive at your answer, and explain and justify your reasons:
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This multiple-choice question is suitable for Business Studies KS4 & KS5 classes
The answer is 2
- Not correct
- Correct – Market positioning is how you place and differentiate your brand, product or service from your competitors, in the mind of your customers
- Not correct
- Not correct
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