Business Studies Multiple Choice Question – 16 May 2021

Royal gun maker Alex & Co is considering the market position of its newest range of sporting rifles.

Which of the following is a method of market positioning?

Select ONE answer:

1. Market sampling
2. Market mapping
3. Product orientation
4. Product range

Show the workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Business Studies KS4 & KS5 classes

The answer is 2

1. Not correct
2. Correct – Market positioning is how you place and differentiate your brand, product or service from your competitors, in the mind of your customers
3. Not correct
4. Not correct

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