Month: May 2021

Royal gun maker Alex & Co is considering the market position of its newest range of sporting rifles.

Which of the following is a method of market positioning?

Select ONE answer:

1. Market sampling
2. Market mapping
3. Product orientation
4. Product range

Show the workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Business Studies KS4 & KS5 classes

The answer is 2

1. Not correct
2. Correct – Market positioning is how you place and differentiate your brand, product or service from your competitors, in the mind of your customers
3. Not correct
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.

After an excellent year of trading, Stafford Fun Times Ltd plans to triple the size of its business.

Which one of the following is the most appropriate source of finance for this plan?

Select ONE answer:

1. Sale of assets
2. Overdraft 
3. Debenture 
4. Trade credit

Show the workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Business Studies KS4 & KS5 classes

The answer is 3

1. Not correct
2. Not correct
3. Correct – Definition of debentures: medium to long term unsecured loan or bond for a large amount at a specified rate of interest.  Stafford Fun Times will need substantial funds to resource the doubling of the size of the business.  Debentures are used to raise large sums of money and are therefore suitable for Stafford Fun Times planned expansion.
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.

Lucy decided to go into business for herself and started The Stafford Shoe Company producing her own designer Shoes.

Which ONE of the following is the most likely reason for Julie’s decision to set up her own business? 

Select ONE answer:

1. For job security
2. For a regular income
3. To work fixed hours
4. To work independently

Show the workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Business Studies KS4 & KS5 classes

The answer is 4

1. Not correct
2. Not correct
3. Not correct
4. Correct – Definition of independence e.g. free from outside control of others/not depending on authority of others. Lucy can make her own decisions about the design and production of her shoes, rather than take instructions from managers, & she can develop the company in any direction she wants to.

This work is licensed under a Creative Commons Attribution 4.0 International License.