Business Studies Multiple Choice Question – 21 September 2017

Which ONE of the following are advantages of primary market research over secondary research?

Select ONE answer:

1. It is very cheap
2. It is less time-consuming than secondary research
3. It is less up to date than secondary research
4. It can be done only by market-research agencies
5. It is more specific to the needs of a business

What is another advantage that can you explain as being an advantage of primary market research over secondary research?
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This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 4 – Primary research involves the collection of original primary data. It can be accomplished through various methods, including focus groups, questionnaires and telephone interviews in market research. As such it can be specific to the needs of a business.

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