Which ONE of the following is an example of a market segment for a computer games shop?
Select ONE answer:
- Rival computer games shop
- Members of a computer club
- Computer games adverts
- Market research on computer games
Show the workings to arrive at your answer, and explain and justify your reasons:
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This multiple choice question is suitable for Business Studies KS4 & KS3 classes
The answer is 2:
- Rival computer games shop – is not correct because it is not a market segment.
- Members of a computer club – is not correct because members of a computer club are a segment by interest.
- Computer games adverts – is not correct because it is not a market segment.
- Market research on computer games – is not correct because it is not a market segment
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